Except for a brief moment of restful regrouping during the Thanksgiving weekend, my staff has been working around the clock for weeks. It’s “that time of year” for us, an annual marathon that tests our energy, our stamina, our resilience and our shared sense of humor.
Double-issue deadline time.
Our 132-page 2011 Schools, etc. book went to the printer last week. Last night, at about 8pm, I signed off on the January magazine and Art Director Michelle-Renee Adams sent the files off to the printer.
Every year we wonder why we pack this double whammy into the weeks leading up to an already hectic holiday season. We talk about scheduling the book at a different time of year but we keep coming back to the same conclusion: Parents need it in January.
January is when many of the Valley’s private schools hold open houses; for the most popular schools, registration may reach capacity soon into the new year. Even public school districts with rolling open-enrollment periods may fill to capacity well before the start of the new school year.
So we bite the bullet, resign ourselves to some late nights (for Calendar & Directories Editor Mala Blomquist a lot of late nights) and somehow we always manage to get it done.
After weeks of intense, single focus, I woke up this morning with an almost childlike sense of possibilities. No proofreading today! No frantic, last-minute fact-checking! The excited feeling actually lasted a few seconds before I realized how many other things I’ve let slide the last few weeks. Emails that need responses, articles to be assigned, planning to do.
Before I get mired in all of that, I plan to spend some time playing Santa. We have been running all sorts of promotions on our website lately. Tickets to live events and movie sneak previews, new-release CDs and DVDs. We recently closed five of those contests, whose winners must be notified today.
I like doing that myself. It’s fun to send someone a message that says, “Guess what? You won!” It does my heart good when I get an excited response (“No way — that’s awesome!” or “My kids will be so excited!”).