A young girl who lives about as far north as you can get in the northwest Valley went to Tempe to see a movie with her dad.
There are movie theaters closer to their house, of course, but this particular movie, on this particular day, wasn’t playing anywhere else.
It was one of those movies they call “sneak previews.” Promoters, like Barclay Communications, make tickets available to media outlets, like Raising Arizona Kids. We help build “the buzz” about the movie by promoting ticket giveaways in print, online and through social media. Families who win tickets get to see a free movie before it opens to the public.
This girl’s mom won tickets to Monday night’s sneak preview screening of the film “Beastly,” starring teen heartthrob Alex Pettyfer, Vanessa Hudgens from “High School Musical” fame and Mary-Kate Olsen. (The movie opens in theaters on Friday, Mar. 4.)
The girl was really excited about this “date night” with her dad, who agreed to drive her across town (45 minutes each way) to see a movie marketed to tween- and teenage girls. They had guaranteed tickets, but for some reason the person they talked to at the theater didn’t understand and told them all the seats were filled. Disappointed, they went home.
That could have been the end of the story. But the girl’s mom wrote to me to tell me what happened. She was direct, but respectful. She was frustrated, but avoided blame. She told me her story, she said, because “I just wanted to give you this feedback. My daughter was in tears.” She didn’t ask for a thing, not even an email in response.
When I told Alison Frost, manager of Barclay’s entertainment division, what happened, she responded immediately, in the most positive and professional way possible.
“I am sorry to hear he was turned away but I don’t understand why,” she wrote. “I was there, and we had all the RSVPs for RAK on a list, and [this name] was on it, and all seating was guaranteed. My guess is that there was some miscommunication between him and theatre…I was going back and forth escorting winners in, so I’m not sure what happened. I would actually like to speak to him to see what exactly transpired, because I’m a bit surprised and would also like to apologize. I don’t know if you noticed, but I always include my cell number on all winner letters so if any problems arise, I can address them on site.”
I’m not using the family’s name because, well, it turns out the dad didn’t look at the ticket voucher and didn’t realize he had a cell phone number for the lady in charge. And I don’t want to embarrass him for not reading directions. (“Men!!” as his wife wrote back later, when she fully understood what happened.)
What I will do, however, is share how this incident ended. Because we at Raising Arizona Kids never want to be the source of any child’s tears, we are sending the family some movie passes they can use to see “Beastly” (or any other movie) whenever they like. And because Alison Frost feels the same way, she messengered over a box of “Beastly” promotional items — a T-shirt, a Wii game, a “Beastly” mask and other logo items — that a northwest Valley girl will be very surprised to see when it arrives at her home later this week.